Rebooting the venerable Nokia smartphone brand has not been a rush job for HMD Global, the Foxconn-backed company set up for the purpose of licensing the Nokia name to try to revive the brand’s fortunes on smartphones.
But after starting with basic and mid-tier smartphones, it’s finally outted a flagship Android handset, called the Nokia 8, which it will be hoping can put some dents in Samsung’s high end. And/or pull consumers away from Huawei’s flagships handsets — or indeed the swathe of Chinese OEMs surging up the smartphone market share ranks.
With the Nokia 8, HMD is putting its flagship focus on content creators wanting to livestream video for their social feeds.
Competition in the Android OEM space has been fierce for years and there’s no signs of any slack appearing so HDM faces a steep challenge to make any kind of dent here. But at least it now has an iron in the fire. As analyst CCS Insight notes, the handset will be “hugely important in getting Nokia-branded smartphones back on the mobile phone map”.
Specs wise, the Nokia 8 runs the latest version of Android (Nougat 7.1.1) — which HMD is touting as a “pure Android experience”, akin to Google’s Pixel handsets. (There’s a not-so-gentle irony there, given Nokia’s history in smartphones. But clearly HMD is going full in on Android.)
On the hardware front, there’s a top end Qualcomm Snapdragon 835 processor, plus 4GB of RAM and 64GB of internal memory (expandable thanks to a MicroSD card slot). While the 5.3 inch ultra HD resolution display puts it on the verge of phablet territory — and squarely within the current smartphone screen size sweet spot.
Also on board: dual rear cameras, both 13MP (one color, one B&W), and a 13MP front facing lens — all with f/2.0; using Zeiss optics; and with support for 4K video.
The flagship camera feature — and really phone feature too — is the ability to livestream video from both front and back cameras simultaneously.
HMD is trying to coin a hashtaggable word to describe this: “bothie” (as opposed to a selfie)…
This split screen camera feature can also be used for photos — so they’ve basically reinvented Frontback. Well done.
“Content creators can natively broadcast their unique #Bothie stories to social media through the Dual-Sight functionality located within the camera app. Fans can also enjoy unlimited photo [<16MB in size] and video uploads to Google Photos,” HMD writes.
This could prove a sticky feature for social media lovers — perhaps especially the dual video option, which lets people share twin perspective video direct to Facebook and YouTube via the camera app.
Or it could prove a passing fad, like Frontback. Time will tell. CCS Insight describes it as an “interesting approach” but also cautions on whether consumers will take to it.
Commenting on the feature in a statement, HMD’s Juho Sarvikas, chief product officer, said: “We know that fans are creating and sharing live content more than ever before, with millions of photos and videos shared every minute on social media. People are inspired by the content they consume and are looking for new ways to create their own. It’s these people who have inspired us.”
Elsewhere on the device, there’s a spatial surround sound recording tech that uses three microphones and is apparently drawing on Nokia’s Ozo 360 camera division, plus USB type C charging port; a 3.5mm headphone jack; and a non-removable 3090 mAh battery.
The handset, which is clad in an aluminium unibody casing and has a fingerprint reader on the front for device unlocking and authentication, is described as splashproof rather than waterproof.
Global RRP for the Nokia 8 is €599, with a rollout due to start in September. The handset comes in a choice of four colors: Polished Blue, Polished Copper, Tempered Blue and Steel.