AWS partners with sports leagues to change how we watch games

Since the inception of professional sports, fans have sought statistics about how their favorite teams and players are performing. Until recently, these stats were generated from basic counting, like batting averages, home runs or touchdowns.

Today, sports leagues are looking to learn more about players and find a competitive edge through more advanced stats. Beyond that, they want to engage fans more with tools like AWS NFL’s Next Gen Stats and MLB’s Statcast, software that uses compelling visuals to illustrate statistics like the probability of receiving a catch in the end zone or a runner’s speed between home and first base.

AWS counts Major League Baseball, the National Football League, the German Bundesliga soccer league, NASCAR, Formula 1 racing and Six Countries Rugby among its customers. How, exactly, are advanced cloud technology and machine learning helping change how we watch live sports?

Building on Moneyball

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