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In growth marketing, signal determines success

In growth marketing, signal determines success

Jonathan Martinez Contributor Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who’s helped scale Uber, Postmates, Chime and various startups. More posts by this contributor Early-stage brands should also unlock the power of influencers In growth marketing, creative is the critical X factor Unlike a weak phone signal solely causing […]

Review: Facebook’s Ray-Ban Stories make the case for smart glasses

Review: Facebook’s Ray-Ban Stories make the case for smart glasses

Facebook’s first pair of smart glasses doesn’t feel like much of a Facebook product. You won’t find the Facebook logo emblazoned on them or even its name in small print by the serial code. They aren’t “Facebook Stories” or “Ray-Ban’s Facebook Stories” or even “Ray-Ban Stories in collaboration with Facebook.” Unlike other Facebook-designed hardware like […]

Use cohort analysis to drive smarter startup growth

Use cohort analysis to drive smarter startup growth

Jonathan Metrick Contributor Jonathan Metrick is the chief growth officer at Sagard & Portage Ventures, where he helps build some of the world’s leading fintech companies. Cohort analysis is a way of evaluating your business that involves grouping customers into “cohorts” and observing how they behave over time. A commonly used approach is monthly cohort […]

US giants top tech industry’s $100M+ a year lobbying blitz in EU

US giants top tech industry’s $100M+ a year lobbying blitz in EU

The scale of the tech industry’s spending to influence the European Union’s tech policy agenda has been laid out in a report published today by Corporate Europe Observatory and LobbyControl — which found hundreds of companies, groups and business associations shelling out a total of €97 million (~$115 million) annually lobbying EU institutions. The level […]

Instagram will require users to provide their birthday

Instagram will require users to provide their birthday

Instagram will begin prodding users to share their birthday with the service, if they haven’t already done so. The company today announced it will now start popping up a notification that asks you to add your birthday to “personalize your experience.” But the prompt can only be dismissed a handful of times before becoming a […]

After testing, Instagram launches ads in the Instagram Shop tab globally

After testing, Instagram launches ads in the Instagram Shop tab globally

Last year, Instagram unveiled Shops as part of Facebook’s larger pivot toward e-commerce. Shops is front-and-almost-center on the app’s bottom navigation bar, even more readily accessible than the button to upload a new photo. Now, after testing in the U.S. earlier this month, Instagram will introduce ads on the Instagram Shop tab globally, rolling them […]

Messenger celebrates its 10th anniversary with new features and a plan to become the ‘connective tissue’ for real-time experiences

Messenger celebrates its 10th anniversary with new features and a plan to become the ‘connective tissue’ for real-time experiences

To celebrate its 10-year anniversary, Messenger today announced a handful of new features: poll games, word effects, contact sharing and birthday gifting via Facebook Pay. But beyond the fun features, Facebook has been testing a way to add voice and video calls back into the Facebook app, rather than on Messenger. “We are testing audio […]

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